Regular articles that help customers find you on Google

We write and publish search-friendly blog posts about your line of business. A more affordable alternative to monthly SEO.

What is content creation?

Content creation means writing and publishing regular blog posts and articles about topics related to your line of business, with SEO in mind.

It is our more affordable alternative to full monthly Search Engine Optimization. Search-optimized content makes up most of the SEO work, so you get the part that moves the needle without the cost of the full service.

Why it works

72% des spécialistes du marketing en ligne considèrent la création de contenu comme leur tactique de référencement la plus efficace.

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Rank higher on Google

Regular, search-optimized content is a must if you want to rank above your competitors, or to hold a high position once you have it. It makes up most of the work in SEO. New to SEO? Read our short guide.

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Give subscribers a reason to come back

Every new article is something to send your newsletter subscribers, and a way for people interested in your field or product to learn from you.

Businesses that blog experience twice as much email traffic as businesses that don’t.

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Be seen as the expert

Sharing useful information with people interested in your field shows that you know it well and care about it. You are not only selling a product or service; you are the one who explains it.

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What does this look like in practice?

Say you supply Pelikan pens to local shops and individuals through your online store. By publishing regular, informative articles about pens or the history of Pelikan, you rank higher when someone in your region searches for “pens” or “Pelikan pens”. More people find your site, and more of them buy.

Questions people ask about content creation

SEO services cover the setup and structure of your whole website: what your pages say, how they are organized, how fast they load and your Google Business Profile, plus ongoing local listings and monitoring. Content creation focuses on the articles, which make up most of the ongoing SEO work, and costs less than monthly SEO.

Each article targets questions and terms your customers search for, giving Google another page from your site that can rank. Articles perform best on a site whose technical foundations are sound, which is why some businesses do the one-time SEO setup first and then continue with content. If you are not sure which you need, a free site audit shows whether your foundations or your content is holding you back.

Topics related to your line of business: your products, your field, and the questions your customers are already searching for. We look at what people type into Google around your services, such as how-to questions, comparisons, costs and local searches, and turn the most useful into article topics.

A plumber, for example, might publish pieces on what to do when a pipe freezes or how to choose a water heater, both things homeowners search before hiring someone. Your own suggestions are welcome, since the questions customers ask you in person are often what others are typing into Google. Every article is written to be genuinely useful rather than stuffed with keywords, because Google’s guidelines reward content made for people first.

You need somewhere to publish. If your site does not have a blog yet, tell us in the form; blog set-up is available as an add-on. Publishing on your own domain matters, because articles on your website build your site’s standing with Google, while posts on social platforms mostly benefit those platforms.

A blog gives each article its own page and web address, which is what lets it appear in search results for its topic. WordPress sites already have blogging built in, so it usually just needs organizing and styling to match your site. Articles can also link to your service pages, guiding readers from useful information toward contacting you.

Yes. Regularly published articles are a natural way to keep your newsletter subscribers updated. A short introduction with a link to the full article works well, because every click brings a reader to your website, one step away from your services.

Sending useful content rather than only promotions gives people a reason to keep opening your emails. The same articles can be shared on your social media channels, so one piece of writing serves search, email and social at once. If you do not have a newsletter yet, newsletter integration is available as an add-on to collect sign-ups on your site.

We get back to you within 24 hours of your request. Including your website address, your line of business and any topics you would like covered helps us reply with concrete suggestions rather than general questions.

If you are unsure whether content creation or full SEO suits you better, say so in the form and we will recommend one based on your site and your competition.

Want customers to find you on Google?

Tell us about your business and we will get back to you within 24 hours. Not ready yet? Start with a free site audit instead.

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